E-Marketing of Virtual Products Based on E-Commerce A Case Study in Net Game Company

This essay is about the E-marketing of virtual products based on Electronic Commerce. With the development of the network technology, the improvement of Electronic Commerce is necessary. The E-Commerce is become more and more popular with the wide usage of Internet in our daily life. The traditional marketing strategy is not enough. Hence, I think we should pay more attention on E-Marketing strategy and earn profits from E-Commerce. The foundation of Electronic Commerce and the development of Chinese Electronic Commerce are introduced in the thesis as well. There is also a discussion the some concrete methods how to do the marketing of the virtual products based on the E-Commerce in the thesis, such as software. For the software manufacturers, through the free download and try it attracts users. After the users know about and are familiar with the function of software, or after tasting some useful sweet, the further use of the software should be required to do payment to the manufacturer In particular, take the famous net game Mir2, as an example. We elaborate the E-marketing tactics and some related questions of the net game that is a form of virtual products. The typical method is to use New Marketing Group Strategy, " 4C " that Customer Want, Convenient, Cost and Communication in the marketing process. I think this case is the typical example to demonstrate the importance of New Marketing Group Strategy compared with Traditional Marketing Group Strategy, Product, Price, Promotion and Place. When you combine 4P strategy and 4C strategy together, it will be effective.